Perfios Visual Design System

Company:

Fintech

Year:

2025

Duration:

3months

Overview

Perfios is an Indian SaaS-based B2B fintech company that provides a platform for financial institutions to analyze data for real-time decision-making

Thinking

Building a Visual Language Rooted in the Brand
The design direction began by reimagining elements from the Perfios logo. Specifically its upper diamond Shape and exploring how it could become a flexible, recurring motif across digital touchpoints. The approach focused on minimalism, clarity, and harmony, ensuring a balance between form and function. The goal was to make the interface feel calm yet dynamic, guiding users effortlessly through complex data journeys. We also explored how brand colors and gradients could be applied in a contemporary way to enhance depth without overwhelming the user.

Implementation

A Clean, Consistent & Scalable System
We developed a signature pattern inspired by the logo form — sleek, minimal, and distinctly Perfios. Gradients were crafted from the core brand palette to create modern, smooth backgrounds that added visual richness while maintaining a sense of space and clarity.
Custom illustrations were designed for the Perfios website and app, covering key user touchpoints like Error 404, Server Down, Sign Up, and Verification screens. Each illustration was built in both light and dark modes, ensuring adaptability across themes. The style was intentionally modern, minimal, and vector-based, balancing friendliness with professionalism. We also created distinct product name lockups under the Perfios master brand, ensuring a unified yet flexible system for future extensions.

A Modern, Minimal & Unified Brand Experience
The new Perfios visual design system successfully brings coherence and clarity to all digital experiences. The evolved gradients, geometric patterns, and illustration language make the brand feel fresh, approachable, and distinctly modern — while maintaining the sophistication expected from a fintech leader. The result is a visual ecosystem that’s clean, calm, and confidently Perfios.

Agency: Purplemango Studio
Grateful to have created these projects with the talented team at Purplemango Studio.
A true reflection of collaboration, creativity, and shared passion for great design.