Company:
Food
Year:
2022
Duration:
1 Year
Overview
Home in Every Meal
Masala Box is an Indian cloud kitchen startup bringing the warmth of home-cooked food to modern dining. In a world of fast food and delivery chains, Masala Box stands apart with meals that taste just like home — full of love, culture, and care. The brand celebrates India’s culinary heritage through recipes crafted by home chefs, ensuring every dish feels personal, wholesome, and rooted in authenticity. The goal was to create a brand identity that could capture this emotional connection — comforting yet reliable, simple yet full of heart.
Thinking
There’s a Heart at the Core of Every Masala Box
At the center of Masala Box lies an idea of care. food made not just to fill you up, but to make you feel good. The brand’s promise is built around four pillars: home-made and authentic, healthy and fresh, convenient and reliable, and made with love. The design thinking revolved around translating this warmth into a simple, relatable, and emotional visual identity. Something that instantly evokes trust and comfort. The heart became the symbolic core, representing the love and care that goes into every meal.
Agency: Purplemango Studio
Grateful to have created these projects with the talented team at Purplemango Studio.
A true reflection of collaboration, creativity, and shared passion for great design.
