Company:
Cakezone
Year:
2022
Duration:
2025
Overview
A Slice of Happiness in Every Bite
CakeZone is a modern dessert brand redefining how India celebrates sweetness. From handcrafted cakes to festive desserts, the brand brings together the warmth of homemade taste with the joy of modern indulgence. In a category filled with overdecorated and generic dessert brands, CakeZone wanted to create an identity that felt fresh, genuine, and joyful one that could balance quality craftsmanship with the excitement of modern gifting. The goal was to make CakeZone stand for more than just desserts — a symbol of celebration, happiness, and connection.
Thinking
Joy, Freshness & Everyday Celebration
The brief called for a design that would feel inviting, youthful, and distinctly premium without losing the brand’s accessibility. The idea was to visualize CakeZone as “happiness made edible” — a treat for every mood, not just special occasions. We leaned into warmth, color, and fluidity to create a visual identity that evokes sweetness and delight. The challenge lay in making the brand look premium yet friendly — appealing to both gifting customers and dessert lovers alike.
Implementation
A Warm, Playful Identity That Feels Delicious
The new CakeZone identity draws inspiration from the swirl of frosting — soft, fluid, and joyful. The logo captures the essence of motion and indulgence, creating an inviting mark that feels both handcrafted and contemporary. Rounded typography adds approachability, while subtle design details convey quality and care. A rich yellow-and-brown color palette was chosen to represent warmth, happiness, and the comforting tone of baked desserts. This core system extends seamlessly across packaging, in-store branding, digital touchpoints, and festive campaigns — ensuring every experience feels sweet, cheerful, and memorable.
Outcome
Serving Sweet Moments, Every Day
The CakeZone brand identity celebrates the joy of desserts with warmth and style. By blending handcrafted charm with modern visual storytelling, it brings out the brand’s spirit of celebration and togetherness. From birthdays to everyday indulgence, CakeZone now stands as a cheerful, trustworthy, and instantly recognizable dessert brand — serving happiness one slice at a time.
Agency: Purplemango Studio
Grateful to have created these projects with the talented team at Purplemango Studio.
A true reflection of collaboration, creativity, and shared passion for great design.
