THE CHALLENGE

Relocating offices in Bangalore, a city infamous for its traffic, risked high attrition due to employee concerns over commute and change. 

We needed to turn this fear into an opportunity for engagement and retention

OUR APPROACH
We transformed their internship pitch into a nationwide innovation movement.

Phase 1 – Internship Rebranding:

- Crafted a distinct identity for TI’s internship program
- Designed creative collateral and wearables for new interns that helped them feel like they're a part of the TI family. 

Phase 2 – All-India Design Innovation Challenge

- Facilitated student workshops to align with their aspirations
- Developed the campaign theme, visual identity & tone
- Rolled out compelling communication across campuses
- Created digital & print assets to boost  participation

THE OUTCOME

LEAP became more than onboarding, it became a brand story.

• High recall and engagement with content

• Stronger alignment to company values

• A scalable framework for future inductions

Agency: Purplemango Studio
Grateful to have created these projects with the talented team at Purplemango Studio.
A true reflection of collaboration, creativity, and shared passion for great design.