Company:
Consulting
Year:
2018
Duration:
5 years
Overview
Aon Consulting Private Limited is part of Aon, a global professional services firm that provides risk, retirement, and health solutions. The company offers a wide range of services including risk management, retirement solutions, health and benefits consulting, human capital consulting, and data and analytics. In India, Aon has a strong presence with multiple offices and over 20 years of experience serving clients locally and internationally.
Agency: Purplemango Studio
Grateful to have created these projects with the talented team at Purplemango Studio.
A true reflection of collaboration, creativity, and shared passion for great design.
Thinking
Aligning Global Standards with Local Relevance
The challenge lay in adapting Aon’s global communication framework to fit diverse client ecosystems . Each with unique branding and tone of voice. My approach involved creating materials that preserve Aon’s core message of trust and expertise, while tailoring the presentation to suit each client’s visual and linguistic identity. This balance between brand integrity and client alignment has been central to maintaining Aon’s reputation as a consistent and credible partner.
Implementation
Consistency in Every Detail
work spans across multiple communication touchpoints . From policy documents and announcements to client-specific collateral, reports, and presentations. Each piece is crafted with precision, ensuring that the Aon brand voice remains consistent, clear and globally recognizable. I always adhere strictly to Aon’s visual language and tone, customizing layouts and messaging frameworks to align with each client’s guidelines while maintaining brand cohesion.
Outcome
Clarity, Consistency & Global Alignment
Long-standing collaboration has enabled Aon India to communicate effectively across its wide client network. By managing and adapting Aon’s messaging to align with multiple brand environments, Always ensured that every communication is informative, reliable, and on-brand. This ongoing partnership continues to strengthen Aon’s position as a trusted global leader in risk, retirement, and health consulting delivering clarity, consistency, and impact in every communication effort.
